Philip Morris USA and Philip Morris International

Objectives and Goals:

The overall goal of the project is to announce and promote disaster readiness within the community at the Central Florida Community Information Fair on July 29 in the “THINK72 Pavilion”. It will stress the fact that people needs to think and plan with seventy two (72) hours before an emergency is imminent, therefore, enjoying the next seventy two (72) hours with enough supplies to take care of their own family and property. The goals for the project are to create awareness on the time frame for which people needs to be prepared, people will develop their own family plan according to their particular needs, people will start their own emergency kit.

Approach:

Latino Leadership’s specific responsibilities include:

process and analyze the viability of the event
Gather information and materials from partners to distribute at the event
Secure the presence of experts including but not limited to government, business, community and media leaders
Coordinate event with all partners
Logistics including mass media

Project Summary:

The above-mentioned entities will collaborate for this successful event. Latino Leadership suggests the use of the Central Florida Community Information Fair event to exploit exposure. The “THINK72 Pavilion” provides a comprehensive and official ambiance necessary for this type of event. Latino Leadership suggests calling for a press conference on Tuesday, July 26 to get the community excited about the program and maximize outreach with earned media. The appropriate time is 10AM because this will provide the opportunity to be covered by the weekly minority media, the mainstream media and at the same time allow live coverage at noon and 6 pm T.V. news slots. Attached you will find more information about the general event and sponsorship opportunities